3rd Floor, Plaza 2000, Mombasa Rd. +254 716 490 808

Our Process

Design Sprint. UI/UX. Develop. Launch. Track & Learn

Client Portal
1/07

Design Sprint

Design Sprint

Each project starts with an intense, 5-day discovery process that ends with empirical validation with real clients.

Outputs

Day 1: Problem Selection

Day 2: Solution Sketching

Day 3: Solution Story-boarding

Day 4: Solution Prototyping

Day 5: Solution User Validation

Goals

To have a singular focus for 5 days

To gain confidence we’re headed in the right direction and/or need to pivot/adjust the product

To rally internal stakeholders around a solution or feature set by making them a part of the process

2/07

User Experience Design& User Testing

Using the insights from the Design Sprint, your UX designer will flesh out the user stories, journeys, and states to create a clear, seamless and delightful experience. And most importantly iterative User Testing.

Outputs

Competitive analysis

User personas

Documentation of user tasks

Outline of User Stories

Clickable wireframe prototype of the core flow

Competitive analysis

Qualitative feedback (i.e., interviews)

Quantitative user feedback (i.e., surveys)

Goals

To iterate on the concept and design before spending any time coding/in-development

To gather feedback for correct prioritization of features prior to coding/development

To have a clickable wireframe prototype ready for user testing

User Experience Design& User Testing
3/07

Visual Design

Visual Design

Simplicity is the ultimate sophistication. Work with our visual design team to create an elegant design that incorporates the latest trends and capabilities.

Outputs

Visual brand identity/user interface (UI) design for the majority of screens

Full-fidelity, clickable prototype

Goals

To create the polished brand that users today demand

To have a full-fidelity clickable prototype ready for user testing

4/07

Develop & Test

Agility is the name of the game. Our scrum-based Agile development methodology ensures frequent builds and gives you plenty of time to test and adjust. While our experienced Quality Assurance (QA) team will identify and manage testing.

Outputs

Fully tested and QA’d front-end and back-end code that matches agreed-upon specifications

Goals

To ensure a product is as bug free as possible at launch

To ensure the product works as expected

Develop & Test
5/07

Marketing & PR Launch

No app launch plan is complete without the proper marketing, PR and engagement tools to help it get discovered and retain users.

Outputs

Introductions to the right marketing partner(s) with the skillset and testing strategy needed for the product

Goals

To ensure a test driven marketing strategy allowing for quick learning and and efficient use of capital

To help prioritize new feature development based on marketing learnings

6/07

Product Launch

Getting an app live on the web or submitting an app to the App Store can be a tricky process, but we will help you along the way to get your app published, so you can start monetizing.

Outputs

A first version/beta version/MVP live and in-market

A prioritized backlog of future features based on user feedback

Goals

To launch at the right time based on market timing and growth/adoption strategy

product launch
7/07

Track & Learn

Track & Learn

Updates are essential to an app’s success. Using both quantitative and qualitative tracking tools, we will help you identify opportunities to improve and update your app based on user data and feedback.

Outputs

On-going support and management of the post-launch product

Quantitative user feedback (i.e., surveys)

Design and development of new features based on marketing data, analytics data and ongoing user testing

Qualitative feedback (i.e., interviews and reviews)

Goals

To ensure we have the data to determine which features & functionality to build next and/or change to fit the needs of (new) customers

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